Posts Tagged samsung
Samsung Bada
Posted by My Cool Gadget in Others on February 23rd, 2010
Another year, another platform. Samsung’s decision to churn out the recently launched Bada platform was somewhat of a surprise. After all, the Korean chaebol already has Windows Mobile and Android handsets in its stable, so why bother investing resources in developing a competing mobile platform?
During the days of Pocket PC and Palm war, the focus was on features and the user interface. But when Apple’s iPhone burst onto the scene a few years back, it added a new dimension to the mix–the app store. By creating a business model where application developers get 70 percent of the sales price with the rest going to the platform company, this new revenue source not only resulted in incumbent players such as Microsoft and Palm launching their own app stores, it may also be the driving force for new platforms such as Google’s Android and Samsung’s Bada.
Still, it seems the Seoul-based conglomerate wants us to believe that Bada is more than just another cog in its profit making wheel. Granted the tagline–”the democratization of smartphone”–sounds more like a political speech than a marketing pitch, but this mobile platform is more than just a half-baked project. Dr Hankil Yoon, vice president of Samsung Product Strategy Team, Mobile Communications Division, shared the company’s vision and plans for Bada during a roundtable session at the Mobile World Congress tradeshow. We’ve filtered out the relevant points that detail what Bada brings to the table.
How will Bada compete with existing smartphone platforms considering Samsung already has Windows Mobile and Android devices?
While other smartphone platforms are competing in the same market segment as each other, Bada instead targets feature phone users who want a little more function but are unwilling to pay for an expensive PDA-phone. Bada handsets are not only competitively priced, but also allow for third-party applications to be easily installed via the Samsung Apps store.
Why is Samsung able to make Bada phones cheaper than its smartphone competitors?
One of the reasons might be that Bada is not an operating system built from the ground up. Instead, it’s based on the existing Samsung feature phone platform. What Bada does is to add an API (application programming interface) layer which gives it a new look and allows developers access to hardware functions.
In addition, unlike other platforms, the hardware requirements for Bada is much lower, As such, it can be installed in relatively inexpensive handsets which do not need Gigahertz processing power or massive internal memory.
How many Bada applications are in the pipeline?
By this year, users can expect between 2,000 and 3,000 programs in the Samsung Apps store that can be accessed in over 50 countries. However, region-specific apps may be available in only certain countries. While there will be some programs coded by Samsung’s in-house team, the majority will come from third-party developers.
What will attract software developers to make apps for Bada?
Samsung has already released the SDK (software development kit) online and created a support forum to aid developers. There will also be contests to encourage killer apps, which will be held throughout the year. There are also no fees that software coders need to pay to make programs for Bada.
The profit split will follow the current market standard, with 70 percent of the sales proceeds going into the developer’s pocket.
At the launch of Bada, one of the key factors presented was that it is operator-friendly. Just what does this mean?
The Bada interface can be customized by the telcos to include operator-specific programs and functions. Moreover, 30 percent of app sales will be shared between Samsung and the operator, though specific numbers won’t be disclosed.
We’ve seen mobile platforms jump from handsets to other product lines such as Netbooks and slate tablets. Will we see Bada on other form factors soon?
Though there is no hardware limitation involved, Samsung is currently looking into other product lines. But no concrete plans have been announced.
The Samsung Wave is the first Bada phone.
How about the Bada interface and app store residing on top of another operating system such as Android?
No, Samsung does not have plans to migrate Bada to work on another smartphone platform.
With e-books gaining traction, thanks to the rise of e-readers and upcoming slate tablets, will there be tie-ups for Bada with publishers?
Samsung is still in discussion with book publishers, though the company cannot disclose any specific partnerships yet.
Any plans for Bada on non-touchscreen phones?
Yes, there will be non-touchscreen handsets based on the Bada platform. The Samsung Apps store will detect which type of devices is being used and filter out the appropriate apps for the mobile phone.
Preview – Samsung Galaxy Spica (I5700)
Posted by My Cool Gadget in Google Android on November 19th, 2009
Upside
One of the key specifications of the I5700 is its 800MHz processor. There are other phones in the Samsung stable with such a specification, namely the Jet and Omnia II–both of which have benefited from the higher clock speed. Currently, other Android phones such the HTC Magic commonly employ the 528MHz Qualcomm chip, so it’ll be interesting to see how much faster the Galaxy Spica will be.
For those concerned with multimedia playback, the I5700 has a few convenient features. Firstly, it comes with a full 3.5mm audio connector so you can plug in a standard set of headphones without an adapter.
More unique is its DivX support. This video codec gives high-quality video with small file sizes and is a popular file format for full-length movies viewed on computers. The ability to simply copy these files without conversion onto the Galaxy Spica should be quite useful for those who enjoy watching movies on-the-go.
Downside
Being a scaled-down version of the original Galaxy, the Spica does come with a few features stripped out. Firstly, instead of 8GB built-in memory, it has only 180MB. Its microSD slot accepts up to 32GB card, so the lack of internal memory doesn’t so much cripple the I5700 as merely pose a slight inconvenience.
The I7500 came with a 5-megapixel camera, while the I5700 has a lower-resolution 3-megapixel sensor. This will affect those who print out photos from their smartphones, but should not concern those who view the shots only on the phone’s screen.
Even though Android 1.6 has been released, the Galaxy Spica will come with the older version 1.5. Some advantages of 1.6 are faster camera response and an upgraded Android Market interface–things that will be missing from the I5700 unless Samsung issues and updates to the latest version.
Outlook
The Galaxy Spica I5700 is out in Europe. Samsung is still unable to comment on its availability and price in Asia–we’ll bring you more information as that becomes known.
[John Chan]
Review – Samsung I7500
Posted by My Cool Gadget in Google Android on October 2nd, 2009
Look into my screen
The crowning glory of the Galaxy is its screen, which is bright and vivid, with satisfyingly deep blacks. Unlike with the Hero, whose screen seems to sit slightly below the surface of the glass, the Galaxy’s display is wonderfully in-your-face. The colors are so bright and saturated that they sometimes seem slightly inaccurate, but we’ll trade accuracy for blinding good looks any day.
We only wish Samsung had stuck the beautiful screen into a better-looking body, although, at 12mm thick, it is pleasingly slim. For us, the layout of the keys, with their thin, chrome trim, looks old-school–and not in a good way. The all-over black plastic is pretty boring. We also found it odd that the menu key is labelled with a cryptic icon rather than the standard “menu”, and the home button is small and wedged between the back and end-call keys.
The five-way navigation key isn’t as groovy-looking as HTC’s trackball, and takes up more room, although you may prefer it if you have big, clumsy, sausage-like fingers. It also doesn’t glow and flash seductively like the trackball, but maybe this toned-down appearance will appeal to users with more conservative tastes.
AMOLED screens are meant to suck less battery juice than LED screens, and Samsung promises up to 390 minutes of talktime with the Galaxy. The company doesn’t specify whether it means 3G or 2G talk time, though. The Magic claims to provide up to 450 hours of talktime on 2G and 400 hours on 3G, but, in our long-term test, we found the Magic barely makes it through a day without requiring charging. Stay tuned for our long-term test of the Galaxy’s battery life–we’ll find out if it’s really worse than the Magic or if it’s just more modest with its claims.
Flash and go
The Galaxy is the first Android phone to offer an LED photo light, to go with its 5-megapixel camera. It’s the best camera we’ve seen on an Android phone, but it’s still can’t compete with that of a great camera-phone, like the Sony Ericsson C903 Cyber-shot. In good light, its photos are sharp and clear, although whites look rather grey. The LED light makes a brave stab at illuminating dark shots, but it only works well when objects are close by and you keep a very steady hand.
We weren’t as impressed with the video taken by the Galaxy. It looks jerky because of its low frame rate and bright light isn’t handled well. But most mobile phones suffer from these problems, so they certainly wouldn’t put us off choosing the Galaxy.
There’s plenty of room for photos and video on the Galaxy’s 8GB of onboard memory, with support for 32GB more via a microSD card bay. You can also stuff music on there, and the Galaxy has a standard 3.5mm headphone jack, so you can listen to your tunes on your own cans–something we always love.
Keyboard complaints
We’re not fans of Samsung’s keyboard design in general, and the Galaxy’s is a disappointment. We’d rather use the keyboard on the inexpensive, pay-as-you-go T-Mobile Pulse Android phone than the one on the Galaxy. As usual, Samsung has stuck in too many rarely used keys, like one for switching languages, and the keyboard covers much of the screen. But Samsung hasn’t included easy shortcuts for entering numbers, such as the Hero and Pulse benefit from.
Nevertheless, compared to its Android competitors, the Galaxy’s soft keyboard isn’t difficult to type on, although it’s not as responsive as that of the current king of on-screen typing, the iPhone 3GS. When we typed very fast on the Galaxy, it did a good job of reading all our keystrokes, and the predictive text is accurate and helpful. It’s too bad that the keyboard’s so ugly.
The responsiveness of the keyboard is echoed throughout the phone’s user interface, which is snappy and a pleasure to use. The bright AMOLED capacitive touchscreen is a delight to tap, and menus and applications all pop up promptly.
Untouched Android
With the keyboard leaving us cold, we’re happy to see that Samsung hasn’t tweaked the Android operating system in any other noticeable way. The Galaxy may not have the social-networking bells and whistles of the Hero or Motorola Dext, but the user interface of vanilla-flavoured Android is good enough to get us through the night.
If you crave more than the features that come in the box, you have access to the Android Market, which is packed with great apps that can give the phone new powers, from harnessing the infinite jukebox of Spotify to becoming a Skype phone. Many of the apps are free, and, although they don’t tend to be quite as slick as the apps available for the iPhone, the Android Market wins points for giving developers more leeway for creativity.
Unfortunately, Android doesn’t support multitouch without some tweaking, and Samsung’s done no tweaking in this regard. That means Galaxy dwellers won’t have the pleasure of pinching their fingers to zoom into a Web page or photo, as you can on the Hero. Instead, they’ll have to tap at zoom-in and zoom-out buttons on the screen, which isn’t as instinctive or as accurate a method.
Conclusion
The Samsung Galaxy I7500 can march down the main street of Android Ville with its head held high, thanks to its stunning AMOLED screen, 5-megapixel camera with LED light, 8GB of onboard memory, and snappy, responsive user interface. But, with the bog-standard version of Android on-board, we missed the HTC Hero’s bells and whistles, such as multitouch capability. Based on the poor keyboard design, though, we’re probably fortunate that Samsung has pretty much left Android alone. The Galaxy feels like a tricked-out HTC Magic with less attractive looks, but it’s a solid smartphone that we’d be happy to show off.
[Flora Graham]





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